If you don't want to read all this post, just click in the link above and check how cool is this online magazine in which you can TURN the pages, and they even make a SOUND.
If you want more explanation, read below.
As some of you will have noticed by the name, this blog is biased to talk about fashion in the online world.
And so it is natural that the first post is about ASOS, one of the most successful players in the e-fashion arena, and that is heading to overtake NEXT as the largest online fashion retailer in the UK.
They have over £100m of turnover, and have been growing consistently even in the middle of the retail downturn.
ASOS comes from As Seen On Screen, representing the concept that the internet-only retailer has of selling clothes "inspired" by celebrity outfits (the Victoria Beckham blue dress, the Keira Knightley green blouse, etc.).
To be successful in the difficult task of selling clothes online, they have an arsenal of weapons.
One of the most interesting is the online magazine (http://www.asos.com/Womens-Magazine-2008-11-Newsletter/Cat/pgehtml.aspx?cid=6262), in which you can virtually TURN the pages, with SOUND, and where you can click in every item of clothing and BUY it.
Now you can do RETAIL THERAPY from the comfort of your own sofa, you don't need adventure to OXFORD street!
