Sunday, 15 February 2009

Trying on clothes online – As good as in a shop?


When I discussed the idea of shopping for clothes online in my post from 15 January (http://bloggettaveneta.blogspot.com/2009/01/asos-magazine.html), many people commented that they think it is not a good experience because you cannot try on the clothes as you do in a shop’s fitting room.

Well, this argument is not a strong one anymore. With the online tool provided by My Virtual Model (www.mvm.com), you can try on clothes online in your own avatar! It works like this: you upload your info such as type of face, body shape, height, weight, bust size and waist for women (it works for men with slightly different info). You can even upload your own picture of your face, and put different backgrounds to see for example how the outfit would look with you on the beach… The service is currently provided in the US to some brands such as H&M, Sears, Land’s End and Speedo.

One potential problem that I found when asked for some female friends to try the service is that women can tend to be a bit optimistic about their virtual model’s body… This can lead to some problems of tight clothes when they are delivered, and they will claim the guilt is with the online tool… On my side, I found my virtual model a bit weird, and the clothes not that realistic… I don’t know if I would try the tool.

The ones who have tried it before please share your experience. The ones who thought this was the main problem about buying online please tell what you think of the tool. And don’t mention about the texture feeling and the scent of the clothes, I’m pretty sure that soon you will be able to feel it online as well…

Comments (11)

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I don't think the issue of physical optimism is restricted to female clothes shoppers - most men are similarly fallable believing themselve to be much closer in appearance to an Armani model than the guy who's allergic to the gym and prepares to work out in abar.

I think some clothing retailers (my experience is only UK) - like Next - have reasonably cost effective ways of allowing returns of unsuitable clothing. With a large high street presence its easy to drop clothes back at a local store. This may seem like defeating the object of shopping online but the major advantage of trying the clothes on at ones leisure and in the comfort of ones own home, without the attention of an either fawning or insulting shop assistant remains.

I for one dislike clothes shopping due to the strange and intimidating behaviour of clothes shop employees!
As a frequent online shopper, I think the best thing to happen in terms of promoting online spending is the free return system offered by online shops like net-a-porter and zappos in the U.S.

Everyone's body shape is different: you could line up three women with the same mesurements and a dress would look different on each one of them. These online shopping tools are fun, but nothing beats being able to try something on in the comfort (and privacy!!) of your own home. And then send the bad stuff back for free :)
I agree with Laura, the online tool just doesn't do it for me....actually, online clothes shopping too just isn't as much fun as going into the shops and seeing it all for yourself and trying it on before you actually buy it...
Interesting concept.... I think obviously shopping in person is more practical and fun.... but I think this tool may help women be more adventurous than they usually are when buying clothes.... for example, one may reject clothes too quickly in person (because of the hassle of trying on everything), but an online tool like this can increase trials as it seems much quicker than it would be in person.... also, if I know a certain style of clothing looks good on me online, I would surely try it out the next time I am in the store....
Not sure about this virtual model tool, however I do know that people buy clothes online - specially if they are at a good price.
My wife just bought her mother some clothes as a birthday present. It worked particularly well for us because we could send her a gift from here (she is Brazil!).
The reason it works is because of the free return system others mentioned. The first purchase my mother-in-law made had all the wrong sizes. She sent it back and got the correct size back. Since then she became a loyal customer of the store. Price, quality and convenience are the reasons she enjoys buying online.
In case you're wondering, this is the store: http://www.posthaus.com.br/
I am not sure if trying clothes online will really take off, because I believe it's more about an experience than an activity. For men, maybe, because we go out to buy something (with something in mind already), on the other hand women usually tries several pieces, and make an impulse purchase....let's see what future holds
Personally I love the idea of buying clothes online but still limit myself to picking up practical items such as work shirts or boxer shorts, where I can order the same size and cut over and over.

In my experience, fashion items still need to be seen and tried on first as sizes can vary wildly. The hassle of taking delivery, trying something on, repacking and returning to store takes much of the benefit out of buying in this high variability area.

Of course, many would say that the last fashionable item I bought was a pair of Dr Martin boots in about 1990 so I have very little credibility in blogging about the fashion business at all!
looks like a good idea in first place. But only targeted for women? what about men....we are more simple indeed...
I think that's a great idea. Consider how often clothes are bought as preents for someone else ? Now in order to help get the size right you could just look up someone's avatar and be told what size to order. No longer can I be blamed for buying my wife the worng dress or shoe size !
An interesting concept ! try different combinations , experiment and then choose
While it is easy to just go clothes shopping online, it is sort of fun to order a catalogue and have it delivered to your home every month. This way you can look forward to its arrival and the contents of the magazine are always a surprise!

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